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A Stimulating Stimulus

By Gene Schulist, School-Pak

OK, we’ve heard all the complaints about TARP and the last stimulus package. Banks and car manufacturers have been the big winners and the rest of us are getting bumpkus.

So how do we really get things moving in this country? We have to put the rest of that stimulus money to work in a way that makes a difference.

Here’s a 4 step plan that offers a lot of possibilities:

Step 1. The major employers in this country are small businesses, those with 10 or less employees. They have been ignored by the administration and can be a major factor in turning things around.

In order to expand and grow, each small business should be encouraged to hire 1 new employee. Stimulus money would compensate the business with up to $20,000 for that new hire for 1 year. They also would not require Social Security or MediCare payments from either the employee or employer. Health insurance would be mandated for the new employee by the employer.

A business hiring a $30,000 per year employee would only be responsible for $10,000 of salary. Not only could this provide immediate jobs in existing small businesses but it would also encourage new start-ups, perhaps a new bakery, meat market, teacher store, etc. in small towns that could compete with those large chains.

These new jobs would generate more income tax for both federal and state governments and, at a 20% tax rate, would recover their initial cost within 5 years.

Step 2. Every citizen over the age of 18 would be issued a “gift card” of $2,000. The card could not be used to pay bills, reduce mortgages or credit card debt and could not be used for food or drug purchases (legal or illegal). It could only be used to purchase “hard goods”, such as apparel, shoes, cars, televisions, microwaves, school supplies (naturally), etc. This would stimulate consumer spending, sending the consumer spending number sky high. It would also cause business owners to add new hires.

Step 3. Many cities are faced with incredibly high unemployment, especially among minorities who may not have the job skills to compete for jobs. A federal Apprenticeship Program would be created administered locally by a consortium of construction companies and unions. The program would fund apprenticeships in carpentry, masonry, electrical, etc., focusing on central city unemployed minorities.

Step 4. Cities like Detroit have been decimated by the economy with entire blocks no longer having houses on them. An Urban Redevelopment Program would be established to rehab existing homes in blighted areas and to work with Habitat for Humanity to build new homes. These homes would be available for purchase by those who are in the Apprenticeship Program first and then to other residents of the area.

Some areas would be designated as urban farm areas where local residents could plant and grow vegetables for their own use and for sale to local restaurants and stores. DTEnergy in Detroit is currently working on this type of sustainable growth.

So the 4 steps would provide more jobs, immediate spending availability to really get the country growing again, a system for increased minority hiring and a way to help re-birth our cities.

I haven’t done the math on all of these but apparently there’s a lot of money that hasn’t been used as yet. So this may not add as much to the total. I also can’t take credit for all of these steps, but I feel it’s necessary to pull them together into a cohesive program. Let’s get the country rolling again.

Should small business owners do away with holiday gifts for customers or look at them as an investment? According to a November 18, 2009 article on MSNBC.com entitled “Experts: Companies Should Keep Holiday Gifts,” small companies should look at holiday gift giving as an investment rather than looking at them as budget items that are not critical.

The article mentions that an owner should take great care in selecting gifts for their customers because it builds a positive relationship between the company and the customer and will keep the customer coming back in the future. Even in a difficult economy, buying gifts do not have to break the bank. Small business owners can save money by splurging on a few of their biggest customers.

The article does not suggest that small business owners give the typical calendar, pen and or mug for a holiday gift, but it does suggest that small business owners should give their valuable customers something that they will appreciate much more such as, discounts to items or services the company provides. The discount can be as small as 10 to 15 percent. Discounts like these can further strengthen the customer’s relationship with the company and keep them coming back. Will you be gift giving this holiday season?

For more information about “Experts: Companies Should Keep Holiday Gifts,” visit: http://www.msnbc.msn.com/id/34021438/ns/business-small_business// and let NSSEA know your thoughts!

According to a government report released Monday, the 22 banks that got the most help from the U.S. Department of Treasury’s bailout programs cut their small business loan balances by a collective $10.5 billion over the past six months. The article “Small business loans: $10 billion evaporates” mentions that out of the 22 banks, three make no small business loans. Since April 2009, out of the remaining 19 banks, 15 have reduced their small business balance.

The article also mentions that the 22 banks have cut their collective small business lending by four percent within the last six month period and have a cumulative balance of $258.7 billion as of September 30, 2009. For the past six months, the U.S. Department of Treasury has required the biggest banks receiving Troubled Asset Relief Program (TARP) funding to report their small business lending on a monthly basis.

For more information about the new report, visit http://www.ustreas.gov/ and
Read the article, “Small Business Loans: $10 Billion Evaporates” and let NSSEA know your thoughts!

According to a recent article on edweek.org the report, “Online Learning Policy and Practice Survey: A Survey of the States,” says that over half of U.S. states now offer online-learning programs. This is a significant increase over the 15 states that did so just two years ago.

The article mentions that many states have seen a significant growth in online-learning program enrollment and about a dozen states have seen a 25 percent or more online enrollment increase since 2007. The Center for Digital Education conducted the 2008 survey with the help of the International Association for K-12 Online Learning and the survey was funded by Blackboard Inc.

For more information about the report, visit: http://www.centerdigitaled.com/index.php

Is there a difference between leading companies and companies that lead? Well, Simon Sinek author of “Start With Why,” thinks there is quite a bit of a difference between the two. MSNBC.com interviewed Sinek about the release of his new book “Start With Why” that discusses how great leaders inspire everyone to take action. In the video, the author mentions that entrepreneurs are better equipped to lead than any other group.

What’s the difference between leading companies and companies that lead? According to Sinek, leading companies focus on the market share and have the title of being number one in the industry. He mentions that leading companies forget that profit is more important in the long run. He gives the example of General Motors (GM) as being a leading company because it sells the most cars in its industry. On the other hand, companies that lead set the pace or direction for the entire industry and are the ones other companies follow. Sinek gives Apple Inc. as an example of a company that leads because it sets the direction and the tone in which everyone follows.

The author suggests that companies that want to lead should keep three points in mind: 1) Companies need to have a clarity of their purpose, cause, beliefs and why their company was founded. To find out the other remaining points, watch the video and let NSSEA know your thoughts!

iPhone Apps for Entrepreneurs

For those small business owners who have iphones, here is a great article by BusinessWeek’s Bill Snyder entitled, “Must Have iPhone Apps for Entrepreneurs.” There are over 85,000 iPhone applications and sifting through all 85,000 may be somewhat changeling, so Snyder points out 10 helpful iPhone applications that many small business owners can benefit from using. Snyder mentions that these applications are designed to solve specific small business problems and that they are inexpensive and easy to use.

Here are the author’s top 3 must-have iPhone applications for small business owners:

1) Credit Card Terminal: This application processes credit-card sales on the spot without any extra hardware.

2) Jotnot: Use this application to take a picture of any document, whiteboard, or receipt, use the built-in cropper, and store the image with your other photos and/or attach it to an e-mail. It turns your iPhone into a mini-scanner.

3) Roambi: Allows you to produce colorful spreadsheets, graphs and reports that are compact and easy to read on a small screen.

The remaining seven applications on his list include: Pc2me, Harvest, Package Tracker, Smarter Agent, Quick Office, Nexonia, and Salesforce.com.

What do you think about these iPhone applications? Can they be of any help to your growing business? For more information about these applications, visit: http://www.apple.com/downloads/ and let NSSEA know your thoughts!

On November 12, 2009, the U.S. Department of Education (ED) released the final application for the Race to the Top Fund. The $4 million program will reward states that have raised student performance in the past and that have exemplified the capacity to accelerate achievement gains with innovative reforms.

The U.S. Department of Education wants states to build comprehensive and coherent plans, which are built around the four areas of reform outlined in the American Recovery and Reinvestment Act (ARRA). These areas include:

1) Using college- and career-ready standards and assessments

2) Building a workforce of highly effective educators

3) Creating educational data systems to support student achievement and

4) Turning around their lowest-performing schools

U.S. Secretary of Education, Arne Duncan is set to reserve up to $350 million out of the $4,350,000 set aside for the program in efforts to help states create assessments that are in compliance with common sets of standards. The other $4 billion will be given the Race to the Top national competition.

The final application released today, is a result of significant changes made to an earlier application released in July 2009. ED made the changes after receiving responses to the draft proposals from 1,161 people, who submitted unique comments.

For more information about the Race to the Top Fund, visit: http://www.ed.gov/programs/racetothetop/funding.html and let NSSEA know your thoughts.

BusinessWeek’s November 10, 2009 tip for the day focused on staying committed to being loyal to the “customer experience.” “Be Loyal to the ‘Customer Experience’” by Stuart Kiefer suggests that small businesses create solid competitive advantages by improving the customer experience and not just focusing on streamlining and improving efficiencies.

The article also mentions that small business owners feel that they are unable to compete with their larger competitors and so, Kiefer suggests implementing loyal solutions. Implementing loyal solutions can help you track customer information such as: where and how customers are spending their money and implementing loyal solutions is a great marketing tactic for small business owners.

The article also gives small business owners some suggestions on how to implement and enhance loyalty programs through real life applications and strategies. These include:

1)Rewarding loyal customers with instant discounts at the point of sale.
2)Tracking the spending behavior of your customers to ensure you always have what they need when they need it.
3)Offering a wide range of promotions with the right mix.
4)Communicating with customers via relevant messages, using the communication vehicles they want.
5)Providing an additional way to communicate with customers by creating a reward program site filled with special coupons, frequency discounts, and more.

Read the article, “Be Loyal to the ‘Customer Experience”’and let NSSEA know your thoughts!

An article in BusinessWeek entitled “Storytelling Tips from Salesforce’s Marc Benioff” highlights seven tips from salesforce.com’s co-founder and CEO Marc Benioff that can help you shape and articulate your vision for your brand, through the use of storytelling.

Benioff’s seven tips for articulating your vision for your brand include:

1) Committing to transparent communication.

2) Making friends with reporters and bloggers.

3) Telling classic stories.

4) Making your own metaphors.

5) Keeping everyone aligned.

6) Encouraging presentation skill development and

7) Displaying confidence.

The article also mentions that Benioff credits his company’s success to his use of storytelling and it also mentions his new book, Behind the Cloud that describes how salesforce.com went from being a thought to a being a $1 billion company in less than a decade.

Can storytelling help your business? For more information about the article “Storytelling Tips from Salesforce’s Marc Benioff,” visit: http://www.businessweek.com/smallbiz/content/nov2009/sb2009112_279472.htm and let NSSEA know your thoughts!

The Teacher Tax Deduction is a provision in the tax code that allows elementary and secondary school teachers (including counselors, principals, and aides) the opportunity to take a tax deduction of up to $250 annually on their federal income tax, if they have spent their own out-of-pocket funds to purchase school supplies and/or equipment for their classrooms.

This federal tax law provision will expire on December 31, 2009 unless Congress extends, expands, modifies, strengthens or continues the Educator Expense Deduction for another year or longer.

Some top NSSEA priorities in advocating a Teacher Tax Deduction bill are to:

1. Create a “permanent” Teacher Tax Deduction that would not expire each year and would not have to be renewed annually.

2. Increase the dollar value of the Educator Expense Deduction from $250 to a larger amount. Most bills that propose this change would double the deduction from $250 to $500 per eligible educator, per year.

3. Expand the definition of an “eligible educator,” one who is eligible for the Teacher Tax Deduction, to include Head Start teachers and early childhood educators.

Each of these proposed types of changes will add to the cost of the current Educator Expense Deduction meaning that Congress will have to determine what these additional costs would be, and to calculate how they would be paid for. These are difficult choices, given the rising national debt and federal deficit of the nation. Congress would have to consider which changes are the most important to make, if any, and how affordable it would be to make them.

In recent years, Congress has chosen to pass a large package of federal tax bills set to expire, by bundling them together into a single piece of legislation, known as a “tax extenders” bill, and passing the package before the expiration date, at the end of the calendar year. However, in other years, Congress has not acted until after the group of tax provisions officially has expired. Then Congress included legislative language to make continuation of the federal tax provisions retroactive to the first of the relevant calendar year, so the Teacher Tax Deduction remains available for eligible teachers to use.

To contact your legislator, visit: http://www.usa.gov/Contact/Elected.shtml and show your support for the Teacher Tax Deduction Bill. Let NSSEA know your thoughts!

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