Archive for the ‘gift giving’ Category

NSSEA is partnering with the Kids In Need Foundation (KINF) for the 2010 School Equipment Show next month in Phoenix, AZ. The Kids in Need Foundation supports a national network of 25 Resource Centers that benefit needy students by allowing teachers from low-income schools to “shop” for school supplies free of charge. Resource Center merchandise is provided by monetary and in-kind donations from generous businesses and individuals.

This year, the School Equipment Show donation will benefit Treasures 4 Teachers, located in Tempe, AZ. In July of 2010, a storm hit Tempe, AZ and left the center without a building or the supplies needed to continue its mission.

To participate, complete a Donation Form and email or fax it to Lesley Walton at 937.296.1215 by Friday, November 12.

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Should small business owners do away with holiday gifts for customers or look at them as an investment? According to a November 18, 2009 article on MSNBC.com entitled “Experts: Companies Should Keep Holiday Gifts,” small companies should look at holiday gift giving as an investment rather than looking at them as budget items that are not critical.

The article mentions that an owner should take great care in selecting gifts for their customers because it builds a positive relationship between the company and the customer and will keep the customer coming back in the future. Even in a difficult economy, buying gifts do not have to break the bank. Small business owners can save money by splurging on a few of their biggest customers.

The article does not suggest that small business owners give the typical calendar, pen and or mug for a holiday gift, but it does suggest that small business owners should give their valuable customers something that they will appreciate much more such as, discounts to items or services the company provides. The discount can be as small as 10 to 15 percent. Discounts like these can further strengthen the customer’s relationship with the company and keep them coming back. Will you be gift giving this holiday season?

For more information about “Experts: Companies Should Keep Holiday Gifts,” visit: http://www.msnbc.msn.com/id/34021438/ns/business-small_business// and let NSSEA know your thoughts!

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