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Archive for the ‘holiday gifts’ Category

Should small business owners do away with holiday gifts for customers or look at them as an investment? According to a November 18, 2009 article on MSNBC.com entitled “Experts: Companies Should Keep Holiday Gifts,” small companies should look at holiday gift giving as an investment rather than looking at them as budget items that are not critical.

The article mentions that an owner should take great care in selecting gifts for their customers because it builds a positive relationship between the company and the customer and will keep the customer coming back in the future. Even in a difficult economy, buying gifts do not have to break the bank. Small business owners can save money by splurging on a few of their biggest customers.

The article does not suggest that small business owners give the typical calendar, pen and or mug for a holiday gift, but it does suggest that small business owners should give their valuable customers something that they will appreciate much more such as, discounts to items or services the company provides. The discount can be as small as 10 to 15 percent. Discounts like these can further strengthen the customer’s relationship with the company and keep them coming back. Will you be gift giving this holiday season?

For more information about “Experts: Companies Should Keep Holiday Gifts,” visit: http://www.msnbc.msn.com/id/34021438/ns/business-small_business// and let NSSEA know your thoughts!

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