Archive for the ‘Production’ Category

An article in BusinessWeek entitled “Storytelling Tips from Salesforce’s Marc Benioff” highlights seven tips from salesforce.com’s co-founder and CEO Marc Benioff that can help you shape and articulate your vision for your brand, through the use of storytelling.

Benioff’s seven tips for articulating your vision for your brand include:

1) Committing to transparent communication.

2) Making friends with reporters and bloggers.

3) Telling classic stories.

4) Making your own metaphors.

5) Keeping everyone aligned.

6) Encouraging presentation skill development and

7) Displaying confidence.

The article also mentions that Benioff credits his company’s success to his use of storytelling and it also mentions his new book, Behind the Cloud that describes how salesforce.com went from being a thought to a being a $1 billion company in less than a decade.

Can storytelling help your business? For more information about the article “Storytelling Tips from Salesforce’s Marc Benioff,” visit: http://www.businessweek.com/smallbiz/content/nov2009/sb2009112_279472.htm and let NSSEA know your thoughts!

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According to a recent survey, Manufacturers have expanded for the first time in 19 months. The month of August has brought about a positive change and shows signs that the nation’s economy might be growing and is seeing better days.

The rise in the expansion has a lot to do with the auto industry but the report indicates that the expansion goes much broader than just the auto industry. The index of manufacture ring firms grew from 48.9 to 52.9 at the Institute for Supply Manufacturers. The line between expansion and contraction begins at 50 and since January 2008, the index was below this number every month.

The report revealed even more positive news as it indicates an index of new orders rose to 64.9 and production index rose to its highest peaks since 2004. These new findings suggest that expansion is set to continue in the future.

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